Funnels

VP of Engineering

Target ICP: Enterprise SaaS

CTO

Target ICP: Mid-market SaaS

Director of Ops

Target ICP: SMB SaaS

Funnel Details

FunnelStagesConversion RateTarget ICP
Awareness to Trial 4 12% VP of Engineering
Trial to Paid 3 35% CTO
Paid to Expansion 2 22% Director of Operations