Omnichannel Strategy
| Channel | Type | Monthly Budget | Strategy | KPI Target |
|---|---|---|---|---|
| Google Ads | Search | $8,000/mo | High-intent keywords, competitor targeting | CPA < $180 |
| Meta Ads | Social | $5,000/mo | Lookalike audiences, video testimonials | CTR > 2.5% |
| LinkedIn Ads | Social | $6,000/mo | Decision-maker targeting, thought leadership | CPL < $250 |
| Amazon Ads | E-commerce | $3,000/mo | Product listing ads, brand defense | ROAS > 3x |